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To me, the Rufus Cuff looks like someone took an Android based smart phone, mounted it on a wristband, and rotated the buttons to a different edge so they worked for that positioning. Definitely easier to get at and use than those smartphones that strap onto your upper arm and monitor your heart rate and play you music while you jog along, but functionally the same critter. But it seems to have gotten a few folks all excited, so perhaps I missed something. Take a look at the videos and let me know what you think.