No, it’s not the name of a band; you can actually listen to the human genome, streamed as live audio, over at DNA Radio. They are currently broadcasting Chromosome 1, and at their present rate of data rendering they figure they will have played it all in 23 years or so. Comic-Con, started as a fan-organized event, has turned into a major marketing event with serious money at stake. While I think everyone already realizes this, nothing brings it home like an article in Bloomberg, the financial news organization. They do touch on a few of the movies to be premiered at the event as well.
