Play a game to save lives; what an excellent approach. This was a solution put together by the Cancer Research UK team, after their exposure to GameJam, a project based on the concept of using games to translate/process data. Figuring out what kind of game would draw people in, to make them want to play, was not that difficult. Figuring out how to map that game space to the data set in a meaningful way, that would present the data to the players as game challenges, and collect their responses as statistically significant paths through the data to the best solutions, was noticeably more difficult. The brainstorming must have been intense, and the results are amazing; thanks to Scientific American for the heads up on this one!